The Travel Foundation’s vision of tourism’s sustainable future, and its implications for short-term rentals
When it comes to an existential threat facing our planet, it’s only natural that we want to know what’s around the corner.
The Travel Foundation hasn’t quite managed to look into the future. But, they have modelled various possibilities for the future of travel in a world in climate crisis. Their industry report finds that, if we act now, the tourism sector can still reach net zero greenhouse gas emissions by close to 2050.
What does that mean for short-term rental operators? Stick around as we delve into the Travel Foundation’s findings and consider precisely what they mean for the vacation rental industry.
Business as usual is no longer enough
The Travel Foundation used a “systems dynamics model”, developed at the Breda University of Applied Sciences, to predict the outcomes of different combinations of emissions reduction strategies. Essentially, if we do a, b, and c, what happens? How about if we do x, y, and z?
The key message that their results hammer home is that the global tourism industry cannot continue on its current track and still expect to meet climate targets. It simply isn’t possible.
“We have delayed action for too long, and as a result, our options have narrowed. This assessment should act both as wakeup call and motivation to act. There is huge opportunity for travel and tourism in a decarbonising world, but we must act with urgency and unite in our vision for a ‘good’ transition.” – Jeremy Sampson, CEO of the Travel Foundation
The report begins by analysing the four key methods upon which the travel sector is currently relying to reduce emissions:
- Carbon offsets
- Sustainable Aviation Fuel
- Future technological advances
It found that, even combined, these methods fall far short if they’re applied to the travel system as we currently recognise it. According to the Travel Foundation’s model, we wouldn’t achieve our net zero target until into the 2060s, more than a decade too late.
Interested in more industry data? Check out our compilation of reports and statistics on sustainable consumer behaviour.