Use your communications to spread the word
Once you’ve taken some meaningful steps to reduce your energy usage, it’s time to tell people how you’re doing it. More and more, we’re seeing a phenomenon called “greenhushing”, where businesses take sincere sustainable action but then don’t tell anyone about it.
Greenhushing actually limits our collective progress, because it means fewer people are inspired to start their own sustainability journeys. When your fellow vacation rental operators hear about the action you’re taking, they realise that environmentally-friendly operations are possible and practical. They see examples of sustainable strategies and timelines right in front of them. They also realise that you’ve raised the bar, and they need to up their own game.
Not to mention the fact that, in order for your green strategies to attract more eco-conscious guests, these guests need to know about what you’re doing. So, tell people about your new, energy-efficient dishwasher, the LED light bulbs you’re buying, and the smart technology you’re installing. Include the information:
- on your direct booking site
- in your listing
- as part of your house manual or digital guidebook
- on your social media
- in your newsletter
Get loud and proud about the actions you’re taking, for the sake of your business and the environment.