Travellers are already taking their own sustainable action
Whilst Booking.com’s data shows that people are still struggling to put their sustainable ideals into action, it also shows that travellers are increasingly committed to their green instincts.
Guests are bringing their sustainable micro-habits into vacation rental properties:
- 67% turned off the air conditioning when they weren’t in their accommodation
- 60% re-used the same towel multiple times
- 43% planned sightseeing so they could walk, cycle, or take public transport
Once they’ve reached their destination, 69% of travellers want the money they spend to go back to the local community. Visitors are really considering how their travel impacts the ecological, social, and cultural lives of their destinations.
You have the power to nudge vacation rental guests towards sustainable travel
Guests are concerned about the financial realities they face, but this doesn’t mean they’re giving up on eco travel. 47% of respondents would like tips on how to travel more sustainably on a budget. They’re willing to learn to travel differently if this means they can honour their environmental instincts without breaking the bank.
As short-term rental operators, we can capitalise on these eco instincts to encourage travellers to book sustainable accommodations. Guests are asking for clear, reliable information about how to travel sustainably, and we can give that to them.
Use your guest communications – from your website, blog, and listing description, to your email marketing, social media, and post-booking communications – to tell guests:
- how to travel sustainably on a budget
- where they can find sustainable holiday accommodation
- which eco badges and certifications hold the most rigorous standards
- how best to contribute to local communities
- what your rental business is doing to be more sustainable, and how they can get involved
Booking.com’s data shows us that people want to travel sustainably, but are still sometimes put off by perceived cost and effort barriers. By paying attention to what those barriers are, we can help to lower them, and entice even more travellers towards eco-friendly short-term rentals.